name-calling
noun
                                                                                                                            
                                                            name-call·ing
                    
                                                                                                              
                                                                                                                                  ˈnām-ˌkȯ-liŋ  
                                                      
                                                          
            
                                
              
          
                                                      : the use of offensive names especially to win an argument or to induce rejection or condemnation (as of a person or project) without objective consideration of the facts                                      
                
                    
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  Merriam-Webster unabridged




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